Bubba Cloud was established in 2018. The vision was born by Jess and her family when their little girl Hazey Jane came earthside when her doting dad would carry Hazey from the bassinet to the comfort of the European pillows adorning the bed. He mused at how comforting, soft, and protective it looked - reminiscent of a cloud.

After a lot of thinking and designing, Mum and Dad thought about creating their dreamiest of cloud-like baby loungers, ensuring the result was an emulation of the fluffiest, softest cloud. The baby lounger then endured thorough testing with baby Hazey, and they soon noticed the Bubba Cloud® was perfect not only for lounging but also a welcome addition to Bub's beach time, picnics in the park, socialising at friends' houses or even just freeing.

In 2023, Mama to 3 beautiful children, Kath became director and owner of Bubba Cloud. Kath has been using Bubba Cloud since her recent arrival, Bobbi Mae, and has become obsessed with the Bubba Cloud. When the opportunity arose, Kath knew her values and love for creating a product for mamas and her ethics aligned. She knew that it was the perfect opportunity.