I never imagined I’d be writing this again.
Bubba Cloud® was always about softness. It was never just a product, it was a lifeline in the chaos of newborn days. It was a way of helping mothers, like me, find a breath of air in the blur of newborn days. A safe, soft place for our babies so we could drink our coffee hot, fold a basket of washing, or simply exhale.
After stepping away, 2025 marks the rebirth of Bubba Cloud. This isn’t just a relaunch — it’s a return with deeper roots, shaped by a year that changed everything.
Life unravelled.....
In 2024, I gave birth to Odin. Our beautiful boy. My fourth baby. He was diagnosed with CHD and 22q (DiGeorge Syndrome). 
Days blurred into nights. I learned the sound of machines better than lullabies. There were days I didn’t recognise myself. Days I didn’t know how to keep going. And still, through it all, I found myself watching this little boy show a strength beyond measure.
Through the noise of machines and the weight of hospital life, managin three kids at home and seperate life altering events... Odin reminded me of something I had forgotten: that motherhood is both fragile and fierce.. motherhood is both grit and grace. I saw strength in the smallest body. His fight reminded me of mine.
There were moments I thought Bubba Cloud was over. That chapter closed. But sitting in those hospital room, watching my baby fight for his life, something shifted. I jotted down ideas, sketched on the iPad.. secretly hoping (which i felt so selfish for) that Bubba Cloud would see a new era.
I knew in my soul Bubba Cloud belonged to every mother who has ever felt stretched thin, every parent who has ever needed one more pair of hands, every family who has ever chosen love and softness in the middle of hard.
Bubba Cloud was always built with mothers in mind, but Odin’s story reshaped its soul. It reminded us what truly matters: the small comforts that carry us through the hardest days, and the beauty of creating something soft and safe for our babies while we walk through the storm.
This brand has always been shaped by you, the mothers who believed in Bubba Cloud, who shared their photos, their memories, their firsts. You are the reason we’re here again.
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For the mums in the trenches: May this lounger feel like an extra set of hands.
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For the babies: May it hold your milestones and your moments.
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For the community: May we remember that even in chaos, we can create beauty.
A New Season, A New Chapter
Rebuilding Bubba Cloud has been a leap of faith. After everything, grief, loss, the burnout, the doubt and guilt, here we are. Stronger. Softer. Ready.
Thank you for carrying us here.
Big love,
Kath x
